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SAP C_C4H225_12 Exam Syllabus Topics:

• Email channel setup and compliance, and account security settings in order to apply these concepts in implementation
• Automations (AC and Interactions) Open Time Content

• Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order
• Define product recommendations, their source, and their application

• Identify the various ways to measure results
• how to categorize the customer base based on value

• Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q16-Q21):

NEW QUESTION # 16
You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid?

• A. Single Magento store into multiple SAP Emarsys Customer Engagement accounts
• B. Single Magento store into one SAP Emarsys Customer Engagement account
• C. Multiple Magento websites into one SAP Emarsys Customer Engagement account
• D. Multiple Magento stores into one SAP Emarsys Customer Engagement account

Answer: B,D

NEW QUESTION # 17
What can you configure in the Email Widget Editor shown below?

• A. The layout and currency format of the product recommendation
• B. The content of product catalog fields in Email Recommendations
• C. The outer HTML elements of recommended items
• D. The template language

Answer: B,C

NEW QUESTION # 18
You want to exclude domains and email addresses that should not be contacted via email at all. Which option do you need from this list?

• A. Internal blocklist
• B. Frequency cap
• C. Bounce management
• D. Reply management

Answer: A

NEW QUESTION # 19
Your current loyalty plan is for the US only. The currency is: point. A new loyalty campaign is being planned by your marketing team and they want end users to collect stars in this campaign. Which of the following statements apply?

• A. You cannot use plural in the name of the currency.
• B. You can only use points if your loyalty plan is based on points.
• C. You can set multiple currencies in one account.
• D. You can set multiple currency handling under Loyalty Management > Account settings.

Answer: B,C

NEW QUESTION # 20
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

• A. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
• B. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
• C. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
• D. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

Answer: A

NEW QUESTION # 21
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