Analyzing the Competitive Landscape of the Gold Plating Chemicals Market: Key Players and Strategies

The gold plating chemicals market is securing a valuation of US$ 467.1 million in 2023 and is anticipated to rise to US$ 703.8 million by 2033. The market is registering a CAGR of 4.5% during the forecast period. 

Trends in the Global Gold Plating Chemicals Market

The increasing demand for gold plating chemicals in the electronics industry, particularly in consumer electronics manufacturing, is fueling market trend. Gold plating enhances connectors' and other electronic components' electrical conductivity and durability.

Another factor contributing to the growth of the gold plating chemicals market is the rising demand for jewelry and other luxury items. Gold plating is a popular method of adding a layer of gold to items made from other materials such as silver, brass, or nickel.

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In terms of trends, there is a growing interest in developing eco-friendly gold plating chemicals that are less harmful to the environment and human health. It is driven by increasing consumer awareness of sustainability and the need for businesses to adopt more sustainable practices.

The growing trend towards using non-cyanide gold plating chemicals upsurges the market size. Cyanide-based chemicals have traditionally been used in the gold plating process, but concerns about their toxicity and environmental impact exist. Non-cyanide alternatives are seen as safe and sustainable options.

Overall, the gold plating chemicals market is expected to grow in the coming years, driven by demand from the electronics and luxury goods industries. 

Key Takeaways:

  • The gold plating      chemicals marketis expected to have a valuation of US$ 8 million by      2033.

  • With a CAGR of 5%, the      global market is increasing during the forecast period.

  • The market in the United      States is anticipated to capture a CAGR of 3.5% in the global market      through 2033.

  • China is dominating the      global market by capturing a valuation of US$ 138.6 million by 2033.

  • Historically, the market      captured a valuation of US$ 5 million between 2018 and 2022.

Who is Winning?

The market is highly competitive, with several key players present globally. These players invest huge amounts in research & development activities to generate maximum profit in the market. The marketing tactics that players adopt include mergers, collaborations, partnerships, agreements, and product launches.

Other Essential Players Working in the Market:

  • Atotech Deutschland GmbH

  • Technic, Inc.

  • American Elements

  • Electroplating Engineers of      Japan, Ltd. (EEJA)

  • Umicore Group

  • HEESEMANN Maschinenfabrik      GmbH

  • Heraeus Holding GmbH

  • Johnson Matthey Plc

  • Tanaka Holdings Co., Ltd.

  • Legor Group S.p.A.

  • Coventya Holding SAS

  • DOW Chemical Company

  • Advanced Chemical Company

  • Japan Pure Chemical Co.,      Ltd.

Recent Developments in the Global Market:

  • Atotech is a leading player      in the market, offering various products for the electronics, automotive,      and decorative industries. In 2020, the company launched a new electroless      nickel immersion gold (ENIG) process designed to provide superior adhesion      and corrosion resistance for PCBs (printed circuit boards).

  • Heimerle + Meule GmbH is a      German company that specializes in precious metal refining and surface      treatment. In 2020, the company introduced a new line of cyanide-free gold      plating chemicals called Auruna 5500.

  • Technic Inc. is a US-based      company that provides various plating chemicals and equipment for the      electronics, automotive, and medical industries. In 2020, the company      launched a new line of non-cyanide gold plating chemicals called Techni      Gold NC. These chemicals are designed to offer improved performance and      efficiency compared to traditional cyanide-based alternatives.

  • Uyemura International      Corporation is a Japanese company that specializes in surface finishing      technologies. In 2021, the company announced the development of a new gold      plating process called Miralloy. This process provides high corrosion and      wears resistance for connector contacts and other electronic components.

Japan Pure Chemical Co. Ltd. is a Japanese company that produces various chemicals for the electronics, automotive, and aerospace industries. In 2020, the company introduced a new line of gold plating chemicals called GOLDCORE PL.

Gold Plating Chemicals Market by Category

By Chemicals:

  • Potassium Gold Cynide

  • Palladium Acetate

  • Sodium Succinate

  • Succinic Acid

  • EDTA

  • Others

By Type:

  • Cleaning Chemicals

  • Pre-treaters

  • Electrolyte Solutions

  • Acids

  • Additives

  • Others

By Application:

  • Electronics

  • Jewellery

  • Infrared Reflector &      Radars

  • Gold Plated Products

  • Others

By Region:

  • North America

  • Latin America

  • Europe

  • South Asia & Pacific

  • East Asia

  • The Middle East & Africa      (MEA)

 

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